Found on Google. Not by Accident.
Most websites are built, launched, and then left to get on with things. The thinking goes: the site exists, Google will find it eventually, and people will start arriving. This is optimistic in the same way that leaving your front door open and assuming someone interesting will wander in is optimistic.
Getting found on Google takes more than just existing. It takes the right metadata on every page, structured data that tells Google exactly what it's looking at, and some ongoing awareness of how your content is actually performing once it's out there. None of that sounds particularly exciting, but it matters considerably — and for websites built by us at Richah, RiCreate handles a lot of it automatically.
Every Page Gets Its Own SEO. Every Single One.
When you create a piece of content in RiCreate, it doesn't go to your website as a blank entry in a database. It goes with a meta title, a meta description, and a set of search tags attached to it.
The meta title is the headline that appears in Google search results — the blue link that someone clicks on. The meta description is the short summary underneath it that tells them whether clicking is worth their time. These two things are what Google uses to evaluate whether your page is relevant to someone's search, and whether to show it to them at all.
In RiCreate, you write these per piece of content, with character counters that tell you when you're pushing the limit. Go over on a meta title and it gets cut off in search results, which looks a bit unprofessional and potentially loses you the click. The counter turns amber when you're getting close and red if you go over. Simple, but genuinely useful.
The search tags are a separate field — a comma-separated list of the actual terms someone would type into Google to find your page. Not marketing language, not phrases constructed to sound impressive. Real search terms, the kind a real person uses.
The AI Writes It For You
The most common reason SEO doesn't get done properly is that it's one of those tasks that requires a bit of thought, and that thought happens to be needed right at the moment when you've just finished writing the content and can't face any more of it.
RiCreate has an AI button for this. Once your content is written, you click it, and the AI reads everything on the page and generates the meta title, description, and tags for you. It does this in your brand's tone of voice — the same voice you've configured for AI-assisted content — rather than in the generic corporate non-language that AI tends to produce when left to its own devices.
You can choose which fields to regenerate. If your meta title is already exactly right and you just want a better description, you untick the title and leave it alone. The AI doesn't touch what you're happy with.
None of this stops you editing everything yourself. The AI gives you a sensible starting point; you adjust it, improve it, make it accurate. It's considerably faster than starting from a blank box.
Structured Data. The Thing Most Sites Don't Have.
Here's something worth knowing about how Google actually works. Beyond the meta title and description — the stuff you can see — Google also reads structured data embedded in the page. This is information written in a format called JSON-LD that tells Google specifically what type of content a page is, who wrote it, what organisation it belongs to, when it was published, and where it sits within the site.
Most websites don't have this set up properly, because setting it up properly requires knowing what it is in the first place, and then generating it correctly for every type of content, which is tedious. The result is that a lot of sites miss out on things like breadcrumb trails in search results — the little path that shows beneath a result — and, for pages with FAQs, the questions appearing directly in Google without anyone having to click through at all.
RiCreate generates this automatically for every piece of content you publish. If it's an article, it gets Article schema. A blog post gets BlogPosting schema. A general page gets WebPage schema. The breadcrumb trail is built from your site structure. If your content has an FAQ section, FAQPage schema is generated and those questions become eligible to appear in Google's results directly. All of it uses your actual organisation details — your company name, logo, author information, LinkedIn, Companies House listing — pulled from your site's settings so it's always correct and never needs filling in per-article.
You can see the generated JSON if you want to, edit it if you need to, or regenerate it with a click. Most people don't need to touch it, which is the point.
Seeing How It's All Actually Performing
Publishing well-structured content with proper metadata and structured data is the first half of the job. The second half is knowing whether any of it is working.
RiCreate connects to Google Search Console, which is Google's own data on how your site is performing in search. For each page on your site, you can see the real numbers: how many times it appeared in search results, how many people clicked through, where it ranks on average for the searches it shows up for, and whether Google has actually indexed it.
That last point matters more than it might seem. A page that isn't indexed by Google simply doesn't exist as far as search is concerned, regardless of how well it's written or how good its metadata is. RiCreate checks indexing status per page and flags anything that has a problem — not indexed, crawled but not included, blocked from indexing, or running into an error that needs attention.
Pages are given a RAG status — Strong, Growing, or Needs Work — based on how they're actually performing. Strong pages are ranking well and getting seen. Growing pages are in Google's index and building momentum. Pages that need work are visible in the system but not pulling their weight yet, which is useful to know because it's usually fixable.
There's also a quick wins section. These are pages that are already ranking in positions eight to twenty — close enough to the top to be worth the attention, but not quite getting the clicks they should be. A bit of work on the right page at that point can move it up considerably. Having those pages surfaced automatically means you're not digging through spreadsheets trying to find them yourself.
It Only Works With Websites We've Built
The SEO and visibility features in RiCreate work because of how closely the system is integrated with the sites we make at Richah. The structured data pulls from your real site configuration. The Search Console connection is set up as part of how we build the site. The content you publish through RiCreate arrives on your website with everything attached and in the right format.
That level of integration isn't something that can be bolted onto a website built elsewhere. It works because we built both sides of it.
We Can Manage the SEO Side For You
If keeping on top of your site's search performance is more than you want to deal with, that's a completely understandable position. It's something a lot of businesses know they should be doing but don't have the time to actually do.
As part of our ongoing management service, we handle the SEO work — writing the metadata, monitoring how content is performing, identifying what needs attention, and making adjustments. If that sounds worth a conversation, get in touch.
In Short
Every piece of content published through RiCreate goes out with proper meta titles and descriptions, AI assistance to write them, structured data that tells Google exactly what it's looking at, and Google Search Console data that shows you how everything is performing once it's live. It's the SEO work that most websites don't have done properly, handled automatically for every site we build.
RiCreate is part of the RiCollection — the suite of apps we've built to run alongside the websites we make. We're based in Lamplugh in the Lake District, and we like building things that work properly.
- What exactly is structured data and why should I care?
- It’s JSON-LD code that tells Google what kind of page it is, who wrote it, and more, which can unlock breadcrumbs and FAQ rich results. Without it, Google sees only the plain content.
- How do I know if a page is actually indexed by Google?
- RiCreate checks the indexing status of every page and flags any that aren’t indexed, crawled but excluded, or blocked. That way you can fix issues before they hurt traffic.
- Can I improve pages that are ranking but not getting many clicks?
- Yes, RiCreate lists ‘quick-win’ pages that sit around positions 8-20 so you can edit titles, descriptions, or tags to push them higher. Small tweaks often make a big difference.